Electronic Arts has unveiled Battlefield Labs, a new program designed to foster community collaboration in the Battlefield franchise. According to EA, this initiative is the most ambitious of its kind in the franchise’s history. The program, set to go live in the coming weeks, invites players to participate in early testing phases of upcoming projects, offering a chance to influence the development process before the official launch.

In a recent earnings call, CEO Andrew Wilson expressed that the response to Battlefield Labs had far exceeded their expectations. He emphasized the scale of the new Battlefield title, describing it as the largest the company has ever built, both in terms of gameplay depth and breadth. Wilson also highlighted the importance of testing and refining the game, ensuring it launches smoothly and securely. The positive community feedback so far has been a key driver of the program’s success.

Despite these efforts, EA acknowledged in their latest earnings report that Q3 did not meet their financial goals, marking a setback in their performance. However, the launch of Battlefield Labs signals EA’s commitment to involving the community in the development process, aiming for a more stable and secure launch for the franchise’s future installments.